Episode 103 – Effective WISP Services Marketing programs can be low cost, work fast and be simple to manage. Unfortunately, wireless broadband Internet providers are often surprised that the least cost media channels can have the highest overall marketing cost. Promoting and marketing WISP services tend to have high costs for advertising, media creation, marketing staff & contractor wages. There are so many promotion choices and they can be complex to setup and manage. This session will help you to discover key WISP marketing options, their costs and typical results.
Wireless Internet Service Provider – WISP Marketing 103
Topics Covered
- How to Get WISP Subscribers
- Key WISP Media Communication Channels
- WISP Marketing Campaigns
- Important Promotional Media Items
- WISP Subscriber Acquisition Costs
- Top Successful WISP Marketing Options
- Running WISP Marketing Projects
- WISP Marketing & Promotion Tips
- and More….
Cynthia Rawlings is marketing director and promotions manager for multiple Wireless Internet Service Providers in Canada and contributing author for WISP Explained book and course. She is a guest host for WISP Podcast. Ms. Rawlings oversees brand development and management, marketing messaging and media, creates and coordinates promotion campaigns, sets up and manages over 60 media communication channels, works with media agencies and is responsible for ad campaigns and budgets.